About the Editors
Site Navigation Menu
Here is no doubt that margins throughout the poultry supply chain will continue to tighten. Therefore, poultry farmers should always keep in touch with Hi-Tech developments, because Hi-Tech developments are designed to reduce costs and or increase efficiency which in turn will support the poultry producer’s profits.
They should also keep an eye on the potential export markets. Many would say that this is “easier said than done”. However, due to the potential size of exports markets, modern technology, government support etc, and because there are now many companies which specialise in supplying services to exporters. Between them they provide services which cover most aspects of the export industry.
A very important technique used by exporters is to outsource work to companies which have the specific export skills. Examples of these skills include online marketing, financing export transactions, supply chain companies which arrange all the transport requirements, legal and tariff consultancy, market analysis etc.
But exporting is not the only solution. Many countries in the Commonwealth, in particular, are developing their economies rapidly. Some of them have remarkably high GDP growth rates, although most of them have a serious shortage of hard currency. Nearly all of them have high levels of unemployment.
This provides many companies in the agricultural industry, but the poultry industry in particular, with a substantial advantage. Why? Because on the whole, most Commonwealth countries trust the UK, they wish to do business with us, and because many commercial decisions are taken by their Governments. Most Commonwealth countries want UK businesses to setup high tech production units in their countries because they will reduce the hard currency costs of importing. Many countries offer generous incentives to encourage companies to set up businesses in their country. Consider the market potential in a country with a population of say 100 million which does not have a significant commercial poultry unit in the country and where their neighbouring countries would like to import their products.
However, there is a significant problem because those countries do not have the supply chain from the poultry unit to the consumer. Therefore, what the country really requires is a complete poultry industry. In the long term this would require a poultry food production unit, a poultry breeding and rearing unit, poultry processing unit, a poultry delivery service to retailers, shawarma and chicken rotary units and possibly, the equivalent of franchise such as Kentucky Fried Chicken.
In other words, the UK should plan to export a poultry industry.
This is not as difficult as it may seem, provided that it is broken down to its component parts.
If you would like to consider the opportunities further please see the WEBINAR.